Ikigai Labs: Pairs Trading App Redesign
Redesigned the UI of a no-code pairs trading app for Ikigai Labs, aimed at enhancing usability and aligning with user needs. This project incorporates the design thinking process, user testing, and stakeholder collaboration to deliver a tested MVP that balances user-centered principles and company requirements.
Client:
Ikigai Labs
Year:
Fall 2024
Problem:
The project involved redesigning the UI of a no-code pairs trading app for Ikigai Labs. Key challenges included balancing user-centered design principles with specific company requirements, managing communication delays while meeting tight academic deadlines, and navigating group dynamics, which often required taking on a leadership role and completing much of the work independently.
Approach:
The redesign process followed the Design Thinking methodology:
User Research and Empathy Development:
Conducted user research to identify key user needs and pain points.
Developed personas to inform design decisions and ensure user-centric outcomes.
Conducted interviews with individuals resembling the app’s end users to deepen empathy, uncover specific needs, and inform initial prototype ideation.
Prototyping and Iteration:
Created an initial low-fi prototype based on stakeholder and user requirements.
Iterated on the prototype using feedback from the VP of Sales to align with company goals.
Developed two distinct prototypes:
Prototype A: Closely adhered to the company’s specific requests.
Prototype B: Emphasized user-centered design principles to enhance usability.
Testing and Refinement:
Conducted A/B testing to evaluate the effectiveness of both prototypes.
Synthesized results to identify the optimal design approach.
Outcome:
The final solution successfully balanced company priorities with user-centered design insights:
Delivered a redesigned UI for the pairs trading app that adhered to stakeholder requirements while addressing user needs.
Produced a polished and user-friendly interface, showcasing the ability to integrate feedback from multiple sources while meeting deadlines.
This project highlights my skills in research, prototyping, user testing, and managing complex timelines to deliver a thoughtful and effective design solution.
