The HumanITy Project: Sustainability-in-Data
For this project, I created a bus shelter poster, infographic, and mobile website for my fictional sustainability-in-data organization, The HumanITy Project. This organization’s mission is to advocate and educate the public, specifically college-age technology students, on the humane use of modern technology tools. It exposes the misuse and abuse of “Big Data”, AI, and algorithms, to promote a healthier relationship with the newest technology of today.
Client:
The HumanITy Project (fictional organization)
Year:
Spring 2024
Bus shelter poster
Problem
How can I create a text-only design that attracts attention and conveys the critical message of humane technology use, within strict constraints on color and font?
Approach
Designed a bus shelter poster featuring impactful typography and a visual metaphor—a laptop image formed with text.
Selected steel gray and vivid sky blue to symbolize the contrast between technology’s potential misuse and positive impact.
Chose Rubik Glitch and Share Tech Mono fonts to emphasize a modern and cyber-inspired aesthetic, resonating with Gen Z and policy-focused viewers.
Strategically planned placement near student housing at Stanford and George Washington Universities to target tech creators and policymakers.
Outcome
A bold and provocative poster that sparks curiosity with the phrase: “How much do you know about I.T.? Your life depends on it…”
Clear call to action (“See HumanITyProject.com for more details”) driving traffic to the campaign website.
Positioned for maximum impact among young adults, developers, and decision-makers in two tech and policy hubs.
Original Concepts:
Final Design:
Infographic
Problem
How can I visually communicate the risks of AI and algorithm misuse while engaging audiences with minimal text?
Approach
Designed a landscape-format infographic to tell a progressive story using numerical data and three distinct charts.
Focused on key issues: social media algorithms, AI bias, data tracking, and facial recognition.
Built visual hierarchy with bold typography, a clean layout, and a cohesive color palette.
Outcome
A compelling visual that educates readers on the tangible dangers of over-reliance on technology.
Encouraged users to visit the website for deeper learning and reflection on their own tech habits.
Reinforced the organization’s mission to foster critical thinking about technology’s role in society.
Alternative Concept:
Final Design:
Mobile Website
Problem
How can I design a mobile site that serves as an engaging central hub for education and advocacy?
Approach
Created a clickable 3-page mobile campaign site promoting The HumanITy Project and an upcoming TEDxStanford event.
Incorporated elements from the infographic to maintain visual and thematic consistency.
Used a thoughtful color palette and font pairing (Rubik Glitch and Share Tech) to align with the organization’s human-centered yet tech-inspired identity.
Outcome
A user-friendly website providing resources, educational content, and actionable solutions.
Effectively promoted the TEDxStanford talk to a Gen Z-rich audience in Silicon Valley.
Enhanced the organization’s visibility while emphasizing the urgency of humane technology use.
